Brazil seems an attractive market for medical device manufacturers. With almost 200 million people residing in the country, the potential for this market is a notch lower than China but much more substantial than most other emerging markets. Combine that with the fact that Brazilians enjoy universal public healthcare through the Unified Health System (Sistema Único de Saúde
, or SUS), and you theoretically have a large market with easy access to medical devices.
Of course, nothing is that simple when it comes to healthcare.
Contributor: Sivani Paskaradevan
St. Jude Medical, a major player in the cardiovascular device space, announced a few days ago that it has reached an agreement to acquire Thoratec, the global leader in the ventricular assist device (VAD) market. St. Jude Medical is the first large multi-national corporation (MNC) to enter this space. My first thought when I heard this news – What took so long?!
Contributor: Karen Gierszewski
The trend toward minimally invasive treatments is nothing new in medtech. This shift has been ongoing for a long time, and it makes perfect sense: what patient wouldn’t prefer to have a procedure involving only a few small incisions instead of being cut right open?
Contributor: Erik Bracciodieta
Healthcare reimbursement is a hot topic as governments devise ever more creative ways to parse out ever more tighter budgets. This is seen in the variety of reimbursement systems for medical devices across Europe. A recent article by the European Society of Cardiology and The Cardiovascular Round Table, a collection of pharmaceutical and medtech companies, sees this hodgepodge as a serious problem.
Contributor: Valentina Lim
Highlighting education, research, and innovative medical technologies, the American Orthopaedic Society for Sports Medicine (AOSSM) conference was a great success. Both startup firms and companies with established market shares demonstrated new products, software, and technologies that gathered attention from physicians, clinicians, and allied healthcare professionals. With a full range of solutions that address the demanding needs of orthopedic and sports medicine care providers, the AOSSM conference was a great opportunity to learn about developments for the management of musculoskeletal treatment and rehabilitation protocols of sports injuries.