NONINVASIVE PROCEDURES TO LEAD GROWTH IN MARKET FOR FAT REDUCTION DEVICES

Overall Fat Reduction Market to Grow from $85 Million to $130 Million by 2016, According to Millennium Research Group

October 26, 2011—Toronto—According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, noninvasive laser, light and energy-based fat-reduction devices will grow dramatically over the next five years by comparison with more invasive traditional forms of fat reduction, despite doubts about long-term efficacy.

Liposuction has been traditionally performed by plastic surgeons in a hospital setting, requiring anesthetics, an overnight stay and a subsequent recovery period. The cost and inconvenience has served to decrease demand.

Fat reduction procedures are increasingly being performed in physician offices, surgery centers and medispas by other types of physicians. Because some of these physicians do not already own equipment, they serve as an active new market for both capital and consumable fat-reduction equipment.

Noninvasive techniques include laser, light or other energy sources such as radio frequency and ultrasound. Direct-to-consumer marketing has been heavy and the devices have been showcased on popular television shows. They promise shorter recovery times and shorter treatment durations, often as short as an hour.

“These noninvasive products will have the effect of expanding the fat reduction market,” said MRG Analyst April Lee. “While some physicians have doubts about their efficacy, the desire for eliminating body fat without surgery and the extensive marketing efforts of the device manufacturers will bring in many patients who previously would not have considered a procedure. As a result, while the body contouring device market is expected to average around nine percent annual growth through 2016, revenues for the noninvasive segment will show growth of more than 40 percent annually.”

Current noninvasive fat reduction products on the market in the United States are ZERONA from Erchonia and CoolSculpting from ZELTIQ. Emerging products include LipoSonix from Medicis, ULTRACONTOUR and U.LIFT from Medixsysteme, Maximus and apollo from Pollogen, Contour 1 from Ultrashape and BodyTite from Invasix.

Millennium Research Group’s US Markets for Body Contouring Devices 2012 report includes procedure, unit, average selling price and revenue information, along with market drivers and limiters and competitive landscape for cellulite reduction devices, skin tightening devices, fat reduction devices and gastric bands in the United States.

About Millennium Research Group
Millennium Research Group (www.MRG.net), a Decision Resources Group company (www.DecisionResourcesGroup.com), is the global authority on medical technology market intelligence and the leading provider of strategic information to the healthcare sector. The company provides specialized industry expertise through multiclient market research, ongoing Marketrack™ projects, customer loyalty tracking, facility-level procedure forecasting, and customized solutions.

About Decision Resources Group
Decision Resources Group is a cohesive portfolio of companies that offers best-in-class, high-value information, and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources Group at www.DecisionResourcesGroup.com.

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For more information, contact:


Christopher Comfort
Decision Resources Group
781-993-2597
ccomfort@dresources.com
Alex Jablokow
Millennium Research Group
617-599-8613
ajablokow@mrg.net





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