Digital MedTech Physician™
This Manhattan Research product addresses challenges faced by medtech marketers in communicating with physicians. Digital MedTech Physician™ explores how physicians use digital channels to learn about medical devices and interact with medtech companies, with the objective of helping companies address strategic opportunities around tech-assisted and digital promotion and service.
It offers data in aggregate or broken out by specific specialty for cardiac surgeons, interventional cardiologists, spine surgeons, neurosurgeons, orthopedic surgeons, plastic surgeons, OB/GYN surgeons, general surgeons, electrophysiologists and interventional radiologists.
Key questions addressed in the research:
- Gauging digital integration: to what degree are physicians incorporating digital channels into their professional practices?
- Rep-physician relationship: what impact are tablets having on the rep-physician relationship in medtech?
- Online promotion: what is the online promotion landscape in medtech? What are physicians’ attitudes toward online promotional programs?
- Sales service and support: how can medtech best provide product info and value-added services to physicians through online channels?